If you ask top advertising agencies why should companies invest in their brand identity and how can doing so improve sales?
The best brand identity programs embody and advance the company’s brand by supporting preferred perceptions. Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture — a constant symbol of its core values and its heritage. We at Zigma8 advertising agency in Iran believe that by investing in your brand you will:
. Make it easy for the customer to buy.
A compelling brand identity developed in the best ad agencies presents any company, no matter the size or location, with an immediately recognizable, distinctive professional image that positions it for success. An identity helps manage the perception of a company and is the interface that helps differentiate it from its competitors.
At Zigma8, a full service advertising agency, we develop brand identities by strategically mapping and combining touchpoints that add up and get results. By doing this we are able to achieve preferred brand-customer relationships and increase the likelihood of sales.
. Make it easy for the sales force to sell.
Strategic brand identity works across diverse audiences and cultures to build an awareness of a company and its strengths. By making intelligence visible, effective identity seeks to clearly communicate a company’s unique value proposition. The coherence message of communications across all media sends a strong signal to the customer about the laser-like focus of a company.
At Zigma8, a full service advertising agency, we believe that by developing coherent brand identities for our customers, we increase confidence and trust in the sales force, enabling them to represent that company with pride.
. Make it easy to build brand equity.
A strong brand identity will help build brand equity through increased recognition, awareness, and customer loyalty, which in turn helps make a company more successful. Managers who seize every opportunity to communicate their company’s brand value and what the brand stands for sleep better at night.
At Zigma8 full service advertising agency, we sleep better at night after having developed and delivered effective, efficient and exquisite brand identities for our customers to help them keep the brand promise. We believe that by keeping our customer’s brand’s promise as a marketing service, we can help increase its equity.